Raffaello

As creative lead I managed global digital assets across all websites. My role focused on ensuring the brand’s premium experience was seamlessly communicated online.

Client: Raffello
Agency: Digitas Germany
Period: 2023-2024

Delivering Digital Perfection

As the global creative lead for Raffaello, I focused on maintaining the brand’s premium voice across all digital platforms. My role involved creating digital assets, ensuring they aligned with the brand’s identity, and adapting them to various digital channels, from the website to social media. I ensured a smooth and cohesive digital experience that resonated with the audience while keeping the business running efficiently.

200+

new website assets created to enhance brand consistency.

70%

reduction in asset delivery times for the website.

100+

Raffaellos eaten by me during creative breaks. 

Dynamic Social Media Backgrounds

For this project, the goal was to design versatile and easy-to-use backgrounds for product placement across multiple markets. First, AI-generated visuals were created to define the overall aesthetic, followed by sourcing stock images to fine-tune and complete the backgrounds. The result was a range of adaptable options, allowing markets to place products seamlessly while maintaining consistency and flexibility.