smart

Shaping the future of urban mobility with smart. As the creative UI lead for all European markets, I crafted digital assets that brought the brand’s electric vision to life.

Client: smart Europe
Agency: Digitas Germany
Period: 2024-2025

Shaping the Digital Experience

We started every UI project with a clear vision, defining user journeys and ensuring a seamless brand experience. Working closely with stakeholders, we translated business goals into wireframes and design systems, laying the creative foundation for an intuitive and engaging interface.

With the framework set, our team crafted high-quality layouts, interactive elements, and scalable components. We focused on pixel-perfect execution, ensuring consistency across platforms while pushing creative boundaries to deliver visually striking and user-friendly designs.

12

markets aligned under a unified UI strategy across Europe.

6

month rollout from concept to launch, delivering on time.

100%

design consistency ensured through a robust design system.

Perfecting the Experience

Collaboration with developers was key in bringing our designs to life. We refined animations, conducted usability tests, and iterated based on feedback. Our goal was to bridge design and development, ensuring the final product was not only beautiful but also functional, responsive, and high-performing.

As the UI team lead, I guided the creative process, ensuring every design met the highest standards. Acting as the quality gate, I reviewed all visual assets to maintain consistency and innovation. Beyond design, I was the key contact for the client, aligning business goals with creative execution and ensuring seamless collaboration between designers and developers.