Ferrero Rocher

Bringing the elegance of Ferrero Rocher to the digital world, I led the creative direction for global websites, crafting premium digital assets that reflect the brand’s luxury and indulgence. 

Client: Ferrero Rocher
Agency: Digitas Germany
Period: 2022-2024

Luxury Brand, Digital Excellence

Maintaining Ferrero Rocher’s digital presence meant ensuring brand consistency across all global platforms. Our team focused on translating its premium identity into every online touchpoint. As the creative lead, I oversaw the alignment of visuals, messaging, and assets to uphold the brand’s luxury appeal in the digital space.

15

markets impacted by tailored digital content.

20%

improvement in brand awareness via digital platforms.

3

major product campaigns successfully executed globally.

Ensuring Consistency Across Platforms

From campaign visuals to web assets, our goal was to keep Ferrero Rocher’s online experience flawless and engaging. I managed the production of digital assets, ensuring every banner, product page, and UI element met brand guidelines while adapting to regional needs, maintaining a seamless and premium presence across all platforms.

A global brand needs a strong, consistent digital identity. I acted as the quality gate, reviewing all visual elements to guarantee brand integrity. By collaborating with developers and marketing teams, I ensured every update, refresh, and new asset kept Ferrero Rocher’s digital presence as refined and luxurious as its chocolates.