IQOS

I developed a structured process to streamline CRM content creation. By establishing clear workflows and creative guidelines, I enabled efficient campaign execution.

Client: IQOS AT
Agency: Digitas Germany
Period: 2024-2025

Creative CRM for a Smoke-Free Future

Building strong customer relationships starts with a seamless creative process. At IQOS, I led the creative team in structuring workflows, developing a design system, and setting up a quality gate for all layouts. With direct client collaboration, we ensured every CRM touchpoint was visually consistent, engaging, and impactful—turning data-driven strategies into meaningful brand experiences.

250+

CRM campaigns created to engage users with tailored content and loyalty-driven experiences.

80%

faster campaign rollout thanks to an optimized CRM workflow and design system.

3x

higher engagement through dynamic CRM personalization strategies.

Transforming Data into Connections

At IQOS, every campaign, design, and CRM initiative was more than just a project—it was an opportunity to craft genuine connections. By integrating creativity with data, we turned user insights into personalized experiences, fostering deeper brand loyalty and engagement across every interaction.