Fitness First

Expanding the brand’s digital presence while leading the creative team. I helped create digital experiences on the website, in the app, on social media and at POS that motivated users to stay active and live healthier lives.

Client: Fitness First Germany
Agency: HQ Marketing Fitness First
Period: 2013-2014

Turning Clicks Into Gym Memberships

Fitness is more than just a workout—it’s a lifestyle. At Fitness First, I led the creative team and was responsible for expanding the brand’s digital presence. From websites to social media, I developed engaging campaigns that inspired people to sign up and stay active. I coordinated nationwide photo and video shoots, visited studios to capture authentic experiences, and created digital strategies that connected online engagement with real-world fitness motivation.

25

studios visited to capture authentic fitness experiences.

16

photo & video shoots coordinated across Germany.

50+

protein bars eaten during long creative sessions.

From Pixels to Push-Ups

My journey with Fitness First was a deep dive into crafting digital experiences that not only sparked interest but also inspired action. It wasn’t just about designing interfaces or leading creative teams—it was about transforming how people connected with fitness through every digital touchpoint. I learned how to balance creativity with strategy and how the right digital experience can motivate real-life change. And yes, this experience also inspired me to embrace fitness more in my own life.