Opel

Opel is more than just a brand to me—it's part of my family story. With my father’s legacy at the company, working on creative concepts and campaigns for Opel has always felt like a personal mission. 

Client: Opel Europe
Agency: MRM - McCann Worldgroup
Period: 2010-2013

Designing the Journey

From managing new car launches to overseeing model pages for the website, I’ve led every campaign with creativity and precision. Acting as the central point of contact for clients, developers, and copywriters, I crafted layouts and directed photoshoots to bring every Opel model to life. My role bridged the creative and technical aspects, ensuring each campaign felt authentic, impactful, and aligned with Opel’s bold vision.

7

launches driving Opel’s digital journey with bold, creative designs.

5K+

assets bringing Opel's vision to life across digital platforms.

12

shoots directed, bringing Opel’s story to life.

The Corsa Graffiti Experience

In collaboration with renowned graffiti artists Loomit and DAIM, we created a bold movie to captivate the urban, street art-loving audience. The campaign blended vibrant graffiti culture with the sleek design of the Opel Corsa, igniting passion and bringing this target group closer to the brand.

The result was a dynamic 3-minute YouTube video that resonated with the target audience, achieving remarkable engagement. Additionally, select graffiti artwork from Loomit and DAIM was featured on the Opel Corsa website, seamlessly integrating street art with the car's sleek design to further enhance brand appeal.